Where to go for all your questions about Flemish energy and renovation subsidies? It’s not a pop quiz question. Still, here’s the answer: check out the new online counter www.mijnverbouwpremie.be! In order to get some traffic to the website, we needed to enthuse people. That's where we came in. The Flemish Energy and Climate Agency (VEKA), Wonen Vlaanderen and Fluvius counted on our creative approach to effectively help owners towards this new online counter.
We created a 3D campaign image of a house in the shape of a big "1", the 1 referring to ‘one place to be’ for almost all Flemish renovation grants. The house was made up of all the elements for which you can apply for a subsidy. In a 3D animation video the 3D figure cycles to the Energiehuis and applies for a My Renovation Loan.
There were different parts to this campaign: a TV-spot, two radio spots, online banners, social content and a brochure.