Engaging 6000 employees from China to Brazil

When global materials technology and recycling group Umicore asked The Oval Office to cook up an event to launch their future strategy (Umicore 2030 – RISE) we gladly obliged. 

Our goal: to set up and orchestrate a one-day-digital event from Brussels and London that would reach and connect employees, from China to Brazil. If we could stream the event in 7 languages and divide it over 3 different time slots? Sure. Event design right up our alley. The live event reached and engaged more than 6000 Umicore employees.

We connected quantity to quality: employees had the opportunity to ask questions live on the spot. This Q&A-moment with Umicore’s staff added a personal touch to the eventful day.

The live experience was part of an overall internal communication journey including pre- and post-event touchpoints maximising the engagement and interaction before and after.