Every year in Belgium more than 10,000 accidents happen involving household products. Most of the victims are children. We can do better. Much better. The Federal Public Service (Health, Food Chain Safety and Environment) and the Poison Centre came knocking at our door to set up the 'Lire avant utilisation' campaign.
'Lire avant utilisation' urges people to always read the label – and thoroughly check the warning symbols first – before using the product and handle these with the utmost care. A careful label-check could save lives.
For the content marketing campaign we collaborated with several media outlets. We produced a radio spot, print ads and a clever social media campaign. In a later phase we shot three video stories, targeting (parents of) young children. The campaign generated a record number of visitors at www.lireavantutilisation.be