Inspiring people to discover Ghent

There is always something to do in Ghent. We know. PuurGent knows. Our goal was to entice more people to visit Gent. We joined powers and created a new magazine, both for locals and non-Ghent dwellers. The tagline ‘Vlot naar Gent’ conveyed exactly what we had in mind: inspire people with tips and info on how to reach Ghent easily. Use a raft? Why not. We asked three people living around Ghent how they travelled to the city.

The result? An inspiring photoshoot and three personal, yet very informative, testimonials. Thanks to its design and content, the magazine will serve as an inspiration for a longer period of time.