The most powerful club in the world


BMW M: the pinnacle of adventurous and breathtaking performance.

After we successfully launched BMW’s Belux loyalty program - for owners of a BMW 6 and 7 Series or BMWi8 - we created with BMW Belux BMW M League: an exclusive community for BMW M-owners, allowing every car owner to enjoy and experience the brand to the fullest.  

Power and adventure? Count us in. The Oval Office jumpstarted the loyalty program and developed both the website and communication strategy, while managing the BMW M League’s community. The custom built platform allows us to surprise the M fan with original, exclusive, and - above all - tailor-made experiences.

+ 7500

60 events/year


  • Loyalty Communication
  • Live Experiences
  • Digital Communication