In order to generate sales leads for the new SEAT Ateca and drive traffic to dealerships, we created an integrated brand activation campaign that challenged consumers to change their point of view.
A nationwide road show that lasted 12 consecutive weeks was at the heart of our SEAT ATECA awareness and lead-generation campaign.
With a team of 14 brand ambassadors inviting people to change their point of view we transformed an ordinary test drive into an extraordinary experience. Backed by a digital and social media marketing campaign, we encouraged consumers to visit local dealerships for the experience of a lifetime.
The campaign not only boosted countrywide awareness and boosted sales leads, it was also awarded “Best Campaign” at the 2017 Eventex Festival.