Together with the in-house marketing team, we took Jobat to the next level in terms of brand positioning and creative communication.
In a first phase our strategists helped Jobat, Belgium’s leading online jobs platform, to reposition and reinvigorate its offer by introducing a new brand story.
In a second phase, creative teams developed an integrated communication campaign targeting the business audience of HR and recruiting professionals. The campaign included digital marketing as well as the development of a new interactive sales tool.
Towards the consumer audience of job seekers, we designed and produced several print, digital and outdoor advertising and direct marketing.