The Oval Office is BMW's privileged partner for all experiential marketing in Belgium. Together, we have been creating live communication campaigns engaging B2B and B2C audiences for many years.
BMW embraces the power of live communication for lead generation and for nurturing long term relationships with clients. Over the years we have designed and produced numerous live and digital experiences that allow the brand to engage and relate with both internal and external audiences.
The BMW Beach Lounge in Knokke-Heist has become the ultimate summertime hotspot with guests living BMW brand values through exclusive gastronomic, music and fashion experiences.
The BMW Club 7 and BMW M League loyalty programmes provide the ideal platform for a high-touch, engagement-based portfolio of events.
Every experience generates word-of-mouth buzz and offers BMW the opportunity of capturing valuable information that allows them to further develop and deepen ties with both existing and prospective customers.