Live communication as a creative and effective way of mobilising workers and strenghtening the image of trade unions.
In a world where content has become a primary way people experience brands, we apply a 360° content strategy for ABVV. Across magazines, videos, social media, email marketing, websites, live and online activations and events, we distribute and promote original content that is valuable for consumers and drives true engagement.
Thanks to our live communication approach, we have succeeded in mobilising workers and raising awareness for the different social claims defended by the unions. By adopting digital and social media as key communication channels, ABVV has now initiated more intimate, personal conversations with thousands of members, potential members and supporters.
A few times a year we also develop campaigns featuring in traditional media like newspapers and radio.