ONLINE EVENT: SEND THE LINK, CAMERA ON AND GO. RIGHT?

written by Ruben Brama, Expert Live Experiences

 

It’s early February 2021, we’re on stage at the Gooiland theatre in Hilversum. The presenter opens the show, which can be followed online in its entirety via a livestream. We experience a show brimming with interaction. With nominees and winners via a separate Zoom session, in-depth interviews with the CEO and the audience via the chat, represented by the sidekick. We look at each other proudly, the show is going down well! But a show like this doesn’t just happen, the organisation demands a huge amount of focus and time. What are the things you need to consider?

 

Start at the beginning

This sounds obvious, but what we often see is that the method of communication is already decided upon before the objectives and strategy are clear. It’s our task to challenge clients on this. What do you want to communicate and why? What kind of budget to you have available to do this? And is the target group open to an online event? Is the answer yes? Great, then it’s time to start work on the creative concept and how to implement it. 

Design is key 

Just as with a live event, naturally you want the show to look spectacular. Which is why the content and design is so important. Consider for example a theme for your online show, so you have a specific look & feel for bumpers, leaders, speakers, tickets etc. And don’t forget a powerful opening, to set the tone from the offset. Subsequently, there are also the presentations during the show, the décor on stage and perhaps even the presenter’s outfit. High quality design is a must, so take enough time to ensure excellence and consistency.   

Creating the ‘live feeling’ at home

Watching a show on your laptop creates a vastly different feeling to actually being at a live event. Something you need to pay attention to. Do you take shots of the whole studio, use remote cameras or manned ones? And what’s your lighting like? Are you using uplights or spotlights? Do the colours you have in mind translate well to screen? Where for a live event you create an impressive total stage setting, this is not always necessary for online. You can also use several small sets, creating a more intimate feeling. The possibilities are endless!  

Set up and go?

The moment has arrived, the design is ready, the technique is arranged, and everyone has received a script. All that’s left to do is set up and get started! Right? One of the most important steps with an online event is the last one: rehearsing. Just as with a live show, you want everything to go smoothly, which means rehearsing. Not just the speakers on their own, but in combination with the technique. What are the timings of the bumpers, the leaders, the audio, the sound, the speakers, the presentations and so forth? And where is the camera, when will we switch to another shot and is your online platform still working as it should? You can imagine that this involves quite a number of professionals from various disciplines.

Success factors

So, in answer to the question send a link, camera on and go. Right? We can say: no, an online show doesn’t just come together like that, it needs a lot of expertise from different disciplines. You can compare the organisation to that of a live event. So, plan at least one and a half to two months for this and take into account a generous budget, so more than a few thousand euros. 

In the last year we have created some great, impactful ONLIVE experiences for, among others, Thuisbezorgd.nl, Booking.com and Great Place To Work. And here, we’ve set out the 5 factors for success.  

Do you want to know more about organising an online show, or would you like to receive a quotation? Get in touch!

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