LIVE COMMUNICATION ALLOWS BRANDS TO CREATE EXPERIENCES AND GENERATE ENGAGEMENT ON MULTIPLE LEVELS:
RATIONAL, EMOTIONAL, SOCIAL.
An effective and creative mix of live experiences and on- and offline communication gives companies the opportunity to engage their audiences in a powerful way. Whether it is a press event, a brand activation, an employee happening, a B2B communication campaign or a content marketing approach, Live Communication is about building sustainable relationships, generating word-of-mouth, creating brand advocacy and spurring audiences to action.
We start every live communication project with the same simple question: “How can we make the target audience really experience the brand?”
The answers to that question are the foundation of our strategic and creative approach aiming to design a unique tailor-made brand experience. To deliver on this promise, we assemble in-house teams of strategists, creatives, digital experts, graphic designers, event producers, brand activators and content marketers. From the initial briefing to the final evaluation, the same team remains ‘in charge’. We think integrated, we create integrated, we produce integrated.
- RESEARCH & ANALYSIS
- POSITIONING STRATEGY
- The Big Idea
- Conceptual implementation
- content creation
- (EVENT) design
- channel & media selection