Whenever anyone speaks about content marketing, we automatically think about external communication: creating a relationship of trust with customers by offering them added value based on valuable and relevant content.
But isn’t that also important for employees? We are convinced that it is. After all, starting internally is winning externally. Employees who are involved in your activities, motivated to give the best of themselves every day, and convinced of their personal added value, have a positive impact on your company.
And that is exactly what internal content marketing does: align employees with your company vision and ambition. But how do you start to create an internal content strategy?