Expertise
The key to efficient and impactful experience-driven communication lies in the combination of our different areas of expertise.
STRATEGY
Our strategy specialists research, analyse, map, benchmark, discuss, visit, test and plan. All in the service of uncovering powerful insights that fuel the creation of impactful experiences. They invest their time in crunching numbers, doing the research, and talking to people. Whether that’s your consumers, customers, employees or stakeholders – your haters or your believers. Because by talking to people, we discover why people think what they think, or do what they do.
Our creative teams turn these insights into experiences that touch people’s emotions and add value. They come to you with a concept – for your event, activation and (digital) communication campaign.
Discover our workKristof Snels Executive Creative and Strategic Director
Our creatives turn strategic insights into experiences that touch people’s emotions.
MEDIA & CAMPAIGNS
To engage consumers and business customers over the long term, we create integrated marketing communication campaigns that put real-life experiences front and centre. Whether we communicate through paid, owned, earned or shared media, we always start by imagining an original live experience. Through a smart mix of media channels, we reinforce the power of live and build positive impact.
Discover our workMarjolein van
der Donck
Senior Expert Media & Campaigns
Our communication experts make sure that your marketing campaign resonates with your target audience.
CONTENT & STORYTELLING
Our team of content developers and storytellers help brands to create, distribute and promote relevant content that people not only like and share, but that also drives engagement and sales. From striking AR/VR experiences and surprising social media content to long reads, flyers, print magazines, videos and podcasts. Whether it’s for a product or service launch, the opening of a new building, the organisation of a conference, or the promotion of brand activation.
Discover our workMarie-Julie Dellaert Expert Content & Storytelling
Our content experts translate your information into engaging stories.
LOYALTY COMMUNICATION
Research shows that more than 70% of consumer loyalty and spending decisions are based on emotional factors. That’s why customers often embrace loyalty programmes that reward them in a non-traditional, experiential way. Our loyalty expertise goes a step further than offering live experiences. We’re in contact with brand communities on a daily basis, offering them personal service and communication on behalf of our clients.
Discover our workAnnick Nees Client Service Director
Our loyalty communication experts combine loyalty, events and marketing know-how to boost brand loyalty.
DIGITAL & SOCIAL
Consumers expect technology to help them experience brands. That’s our approach to digital as part of experience-driven communication. Our digital marketers advise you on social media strategies, and implement SEO and SEA campaigns to make sure your brand content reaches and engages the target audiences. From creating and animating a Facebook page, to producing video content for YouTube, to setting up a specific Instagram account, we make sure that live experiences generate online engagement.
Discover our workEgon Buyck Content Marketeer
Our digital and social media experts make sure your brand experiences generate online reach, engagement and conversions.