Our secret weapon in this longstanding partnership? A team of brand ambassadors – gaming enthusiasts with personality – that tours shopping centres, festivals, theme parks and fairs. Offering fans the chance to experience the latest Wii U or Switch consoles and games, these brand ambassadors embody Nintendo’s unique brand values.
Year after year, we’ve successfully created memorable experiences that result in higher brand engagement and increased sales. At the European Smash Ball Team Cup finals, The Oval Office transformed Amsterdam’s Beurs van Berlage (former stock exchange building) into a spectacular gaming arena. The team took care of the overall organisation, location, catering, registrations and on-site branding. Throughout the entire weekend-long event, Nintendo welcomed some 700 gaming lovers to witness the finals. On arrival, they were all treated to a goodie bag containing a branded hat, t-shirt and cheering sticks. There was also a photo booth so that attendees could take home a fun reminder of their ultimate Nintendo experience.
The tournament was live-streamed in multiple languages on Twitch and YouTube. International casters commented on the players’ every move, bringing the excitement directly into the living rooms of more than 150,000 viewers from all over the world.