Google

Live Experiences

Award & recognition

Best Stand Experience Award (IBC 2019) – Silver Best Stand Award (ISE 2020)

When you think of Google, you think of information, data and reams of search results at your fingertips. And marketers rely on those data, analytics and insights to stay informed and get inspired.

Brand activation (online) Events Media & Campaigns

Think with Google is Google’s way of sharing all this with companies, agencies, schools and freelancers to help them in their digital thinking. For many years now, we’ve inspired and activated marketers during Think with Google live experiences in London, Barcelona and Amsterdam. Together with Google, we’ve given substance to the program and provided “Googly” meeting and trade fair activations to engage visitors.

Google

The award-winning booth at IBC Amsterdam consisted of seven eye-catching meeting houses, a pub, an experience booth, a small theatre and a demo space where visitors could experience AR and VR.

We created a total brand experience showcasing Google Cloud Platform solutions and inviting visitors to discover the most recent innovations while interacting with, and being inspired by, other professionals.

Since 2018, we’ve been managing and animating the Brussels-based Google Digital Atelier, a 2,500 square-metre space devoted entirely to digital marketing. Together with Google, we co-designed the interior and are responsible for the recruitment of brand ambassadors as well as the daily management. In 2019, more than 10,000 entrepreneurs, freelancers, students and digital marketers attended the free workshops or had a personal coaching session. During the COVID-19 crisis, we pivoted from live to 100% online. More than 5,000 people attended the digital workshops.

Patricia Vergeer
Patricia Vergeer Creative
The Oval Office

Being able to create experience-driven concepts ranging from thought leadership campaigns to practical workshops, from online video content to trade fair experiences, from large international conferences to small-scale high-end C-level moments, for an A-brand like Google makes me proud and eager to do better every time.