5 BEST PRACTICES OF BRAND ACTIVATIONS

Coca-Cola’s 2018 World Cup AR experience

Coca-Cola celebrated the start of the 2018 Football World Cup with an augmented reality experience in which football fans could show their own skills on an AR screen with Xherdan Shaqiri, and for a moment bask in the limelight of being a star player. Or not, of course. 

Ikea’s grote logeerpartij

In response to a customer’s post on Facebook expressing “I wish I could stay in Ikea,” Ikea gave 100 customers the opportunity to stay overnight in their store. The chosen ones received massages, manicures and a bedtime story told by a reality TV star.

Miele powerwash

Stand in line for an hour with 70,000 others for a filthy shower at music festival Lowlands? Alternatively, visit the Miele PowerWash, where the 3-step wash programme (washing, rinsing, drying) will leave you cleaner than clean in a perfect festival atmosphere.

Seat Ateca experience

For the introduction of the Seat Ateca SUV, we organized a national roadshow that transformed an ordinary test drive into a unique experience. The campaign stimulated awareness and sales leads nationwide and was also awarded Best Campaign at the Eventex Festival in 2017.

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