Hey The Oval Office, BNP Paribas Fortis here. We are turning 200 and would like to celebrate this special anniversary. Can you help us? Oh, we would like to throw a party for more than 14,000 employees. And we would like to include our 3 million customers as well. Toodles!
Are you for real? They certainly were, but give us a challenge and we’ll sink our teeth in it. We put our heads together, racked our brains and ended up with a campaign that focused on 'connecting' different audiences with the brand and the world of Positive Banking.
Since event design is one of our strengths, we organised a few very fun events and activities. We invited all aspiring turntablists to a 'Positive DJ Contest' in the BNP Paribas Fortis offices, had a column of 'bikers' ('Positive Bikers Peloton') cruising the streets in five cities and got more than 9,000 employees dancing simultaneously across five locations.
But a 'bicentennial' deserves more splendour. Perhaps an exclusive party for 1,500 top clients and stakeholders? We organised it at a stunning location: BNP Paribas Fortis' new headquarters, where we treated the invitees to an immersive tour through the bank's rich history via a giant mapping projection on the façade. Successful party? Yes indeed. It will be the talk of the town for the next 200 years.