Meet The People

The face of well-known brands

We are The People, a professional agency that delivers hosts and brand ambassadors for brand activations in the Netherlands and Belgium. We ensure that brands are really experienced. In stores, outdoors or during fairs and events. Maybe you already met us... We are the face of well-known brands such as Nintendo, Jupiler, JURA, BMW, Google, Tesla and JustEat Takeaway.com. Our team of young and driven brand ambassadors, hosts and promoters represent brands, products and services in places and moments where the target audience really meets the brand. Our employees have one or more areas of expertise.



As a professional host/hostess you take care of the personal touch during an event. A smile at the entrance, personal attention when assisting and full attention when answering questions. For each brand we have a special selection round and you will be extensively briefed so that you know exactly how you will radiate the brand.


Not a boring demonstration but a real product experience. As a trained product specialist, you go the extra mile. You are the face of the brand in question and bring the products to life. Chances are you will leave your target group with a new experience!


During a great PR stunt, sampling or flyer campaign you, as a social contact person, will put the product or service of the brand in question on the map. With a clear goal, appropriate styling and attractive branding, you will travel all over the Netherlands to put that brand on the map.


At trade fairs, events or at a retailer, you will make real contact with the target group of the brand in question. You will be proactively and purposefully on the road to generate leads, stimulate direct sales or collect information, signatures and registrations. Always professional and personal. This is how you ensure the best results.


We do this for beautiful well-known brands. Because we are working on a completely renewed website, you should take a look at our Instagram page, to get an idea of the People and the cool projects we have been working on. 


We think personal attention is important and that's why our clients always have the same contact at The People. She knows our brand ambassadors (you!) personally and has experience in developing a brand experience. This way we make the right match with the brand for the client. And we know exactly which people we can place on the projects.


Based on specific wishes and needs, we make a tailor-made plan for our client. We listen to the client and their target group and have expertise in events and brand activations. This enables us to come up with the best match for you or your colleagues, matching styling and the right content story. 


Our People - you - are well trained and arrive at the event or activation prepared. For small assignments you work independently. But not alone, you stay in contact with your manager who is always available for questions. For larger projects, a team leader or project manager is present. This is how we ensure quality. For you and for our client.


At the end of the event or action, we provide a qualitative and quantitative evaluation. We use these valuable insights the next time to work even more effectively. This way, our collaboration keeps getting better. With you and with our client. We like to learn from each other!