THE ULTIMATE EXPERIENCE STORE
Introducing an urban temple of creativity.
With online shopping on the rise, experiential retail is the future. Experiences that completely immerse the customer into the brand’s world are the added value that consumers so eagerly seek. That is why we took advantage of the launch of the new campaign ‘creativity is the answer’ to turn Paris La Défense into a mecca for creativity, with the Adidas store as our starting point.
To do so, we brought together a community of urban creators for a month of challenges in the heart of Paris La Défense. On the programme: urbex runs in the district’s maze, football battles to the rhythm of a beatboxer, morning VOGA sessions on the roof of the Grand Arche and a place to customise your sneakers.