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Cheers to sustainable partnerships Built to stand the test of time.

Decades of pure craftsmanship and an age-old passion for purity have made AB Inbev a master brewer, a masterful brand builder, and the creator of memorable occasions for all. Which just so happens to be what makes our partnership such a strong one. With each project, we amplify the individual brand’s vision through unforgettable and unique experiences.

We have a single fixed team who know the many brands, teams, visions and contacts under the AB Inbev umbrella through and through. It’s precisely this broad approach – one agency fits all – that has opened so many doors in recent years.

We connect AB Inbev with its stakeholders. For real.

100% BEER, 0% ALCOHOL, 0% WASTE, 100% NATURAL

Brand activations: where it all comes together.

Connecting brands with their individual audiences means seizing the momentum of any given event. Grabbing it by the collar and delivering a brand experience that challenges long-held beliefs and makes you think twice.

Because when did you last stop to consider the environmental footprint of attending your team’s playoffs? And could you pass the taste test? Do you even know what goes into your beer? We will take any message and make it meaningful.

THE YEAR CORONA STOPPED BEING A BEER

Central League, made stronger.

2020 was the year in which Corona stopped being a summertime favourite and had us sheltering in place instead. With a global annual sales kick off to be organised, we went full-on digital. Covering Brand Highlights, Premiumisation, Partnerships and Most Loved, we cooked up a storm by building the entire online platform, delivering the technical setting, creating video content, and developing interactive experiences that took place before and after the kick off.

NO WATER, NO BEER

There is no Planet B.

Sustainability is not just a topic for AB Inbev, it is the topic that drives company policy. From introducing beer trains for transport to upcycling by-products as eco-friendly washing-up liquids, taking care of Planet A underpins the Home of Beer’s entire CSR strategy.

The corporate communications we roll out on behalf of AB Inbev cover all the thoughtful and innovative ways in which it contributes to a better world for all.