Thought Leadership

SINCE WE INTRODUCED LIVE COMMUNICATION IN BELGIUM IN 2012, WE’VE CONTINUOUSLY ADVOCATED FOR A MORE PROMINENT ROLE OF BRAND EXPERIENCES IN COMMUNICATION STRATEGIES.

Today, one in two Belgian marketers uses Live Communication and expects strong future growth. This is just one conclusion from the survey carried out by Ghent University, on behalf The Oval Office. We polled over 900 marketing and communication specialists on the use of offline and online brand experiences as a communication medium in their company.

Why do Belgian marketers and communicators use live communication?

Because it is the key to:

brand awareness
32%
brand engagement
30%
sales & lead generation
25%
brand preference
24%
interaction on social media
19%
free publicity & media attention
16%

Who uses
live communication ?

car
Automotive
74%
glass
FMCG
66%
screen
ICT
52%
cart
Retail
51%
people
Services
50%
construct
Bouw
48%
truck
transport & Logistic
45%
fabric
Industry
35%
doctor
Pharma
25%

GENERATE BRAND COMMITMENT ?

ONLINE MARKETING
EVENTS
TV & RADIO
CONTENT MARKETING
BRAND ACTIVATION
DIRECT MARKETING

Member of ACC Belgium

ACC Belgium

Google Partner

Google partner

Guest lectures

IHECS Universiteit Gent Thomas More Artvelde hogeschool Stima