The BMW Beach Lounge has become quite a yearly attraction for Knokke-Heist. More than 30.000 guests enjoyed a tasty drink or delicious meal in a very premium BMW environment. Not only the latest car models were on display but the visitors could also enjoy fashion shows, live dj sets or try one of the state of the art cars.
Top chef Roger Van Damme prepared delicious desserts and meet & greets were organized with the Borlée family or Belgium’s finest actor Matthias Schoenaerts. Nothing less than a stunning closing party ended the summer in BMW’s classy style.