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Belgian consumers prefer empathic brands

The 2023 Edition of our Empathy Value Index research confirms that empathy is the path brands should take to create strong and lasting connections with their customers. For the second time in a row, our research confirms that consumers are up to 4 times more likely to identify with empathetic brands.

Inspiration

THE POWER OF EMPATHY ON THE WORK FLOOR

For the first time The Oval Office queried 1,500 employees in Belgium on the link between empathy and employee engagement. How do Belgian employees define ‘empathy’? How does empathy influence the eNPS? What is the impact of empathy on recruitment and retention?